https://sbw.studio/en/journal/ Notes on brand, search & growth. en https://sbw.studio/en/journal/found-in-ai-search/ https://sbw.studio/en/journal/found-in-ai-search/ More buyers ask ChatGPT and Perplexity before they ever open Google. Here's how to check whether you show up — and what to do if you don't. Tue, 26 May 2026 00:00:00 GMT https://sbw.studio/en/journal/xiaohongshu-australia/ https://sbw.studio/en/journal/xiaohongshu-australia/ Hundreds of thousands of Chinese-Australians discover restaurants, clinics and services on Xiaohongshu (RED) — not Google. Here's why it's an open lane, and how to use it. Sun, 24 May 2026 00:00:00 GMT https://sbw.studio/en/journal/website-cost-australia/ https://sbw.studio/en/journal/website-cost-australia/ Quotes range from $99 to $40k for 'a website' — because they're not the same thing. An honest breakdown of what drives the price, and what's worth paying for. Fri, 22 May 2026 00:00:00 GMT https://sbw.studio/en/journal/what-is-geo/ https://sbw.studio/en/journal/what-is-geo/ Generative Engine Optimisation is the work of being cited inside an AI answer — not ranking in a list of links. Here's how GEO differs from SEO, and what actually moves it. Wed, 20 May 2026 00:00:00 GMT https://sbw.studio/en/journal/positioning-before-pixels/ https://sbw.studio/en/journal/positioning-before-pixels/ A beautiful site built on fuzzy positioning is just a prettier way to be ignored. Here's the one-page thesis we lock before any design starts — and how to write yours. Wed, 13 May 2026 00:00:00 GMT https://sbw.studio/en/journal/bilingual-seo-australia/ https://sbw.studio/en/journal/bilingual-seo-australia/ A large slice of Australians search in Chinese, and most local businesses are invisible to them. Here's how to rank in both languages — without two websites or two budgets. Wed, 06 May 2026 00:00:00 GMT https://sbw.studio/en/journal/ship-in-six-weeks/ https://sbw.studio/en/journal/ship-in-six-weeks/ Long projects don't fail at the end — they rot in the middle. The case for tight, fixed-scope builds, and why a monthly cadence beats an open-ended retainer. Wed, 22 Apr 2026 00:00:00 GMT https://sbw.studio/en/journal/growth-one-loop/ https://sbw.studio/en/journal/growth-one-loop/ Acquisition, conversion and retention usually live in three silos that quietly compete. Wire them into a single loop and you stop buying traffic that leaks straight back out. Wed, 08 Apr 2026 00:00:00 GMT https://sbw.studio/en/journal/design-not-template/ https://sbw.studio/en/journal/design-not-template/ A template makes you look like everyone who bought the same one. Here is what a real brand system buys you — and why bespoke is cheaper than it sounds over two years. Wed, 25 Mar 2026 00:00:00 GMT