Snugglepotts

The brief

A direct-to-consumer home brand that could win a first order but rarely the second — strong product, leaky retention.

What we shipped

A storefront tuned for conversion, a lifecycle programme of email and retention flows that earns the repeat purchase, and a quarterly growth cadence across paid and organic.

One loop instead of three disconnected tools — acquisition, conversion, and retention measured against each other so the spend follows what works.