case study
Vibe
Course Landing Page
The brief
A consumer app fighting for attention in a category where the install is easy and the second open is everything.
What we shipped
A brand that pops in the App Store, an iOS app designed around its core loop, and a growth programme tuned for the metrics that decide whether an app lives — installs, activation, and the shape of the retention curve.
We instrumented the loop first, then optimised it — so growth was a system, not a launch-week spike.